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FREQUENTLY ASKED QUESTIONS

UCLA basketball are about to move to one of the most competitive conferences as the Big 10 expands. All Bruins should value appreciate the student-athletes who represent UCLA on the field and in the classroom. In order for UCLA to compete in NIL, it is necessary to pool and harness the marketing agency resources of the alumni, fans and supporters of the UCLA Bruins worldwide. Men of Westwood allows us to be a unified group, stronger together, providing the platform through which all alumni, fans and supporters of UCLA may quickly and easily contribute to these student athletes (currently Men's Basketball)

Even though we strive to make sure everyone is treated the same we cannot guarantee that all student athletes end up getting the same values. The contract amounts vary based on the specific student-athlete and the value of his publicity and marketing cache. For instance, higher-profile athletes may receive more compensation than lesser-known athletes. Each NIL Agreement is individually negotiated and agreed upon by the student-athlete and Men of Westwood Inc. Men of Westwood may also assist its student-athletes when they desire to enter into third-party NIL Agreements, by which the student-athletes may earn additional compensation. ALL Men of Westwood NIL deals require the student-athlete to participate in some form of charitable function at the bare minimum.

Men of Westwood offers UCLA student-athletes near limitless opportunities to engage in NIL activations, including but not limited to:

  • Autograph & Memorabilia signings
  • Social Media Promotions, Mentions, Campaigns, etc.
  • Camps and Clinics
  • Private Lessons
  • Charity Events
  • Special Appearances
  • Commercials/Ads- Online, TV, Radio, Print
  • Selling athlete specific merchandise
  • NFTs

and many more!

Most NIL Agreements entered into by Men of Westwood are limited in time and scope to provide protection of funds in the event of unforeseen circumstances. In addition, all agreements have morality clauses as well as good standing clauses.

No. All deals are non-exclusive. Men of Westwood want our student athletes to maximize all earning potential.

Our goal is that 90% of revenue raised will go to the student-athletes. As we grow and incur more costs, we believe the number will end up Between 80%-95%. Men of Westwood overhead costs are very low, since much of the work to establish it, including necessary legal work and costs related to engagement with UCLA student-athletes and third parties, is being done pro bono. In order to continually service its student-athletes, Men of Westwood could be incurring expenses for accounting; taxes; website maintenance and hosting; content creation; credit/debit card transactional fees; fan-player events; and other routine costs associated with operating an NIL collective. Whenever possible these costs will be absorbed by leadership. All expenses incurred prior to the website going live, including website development costs, were funded by the generous contributions of Men of Westwood founders and a host of other Men of Westwood supporters. As we continue to grow it is quite possible that Men of Westwood might need to employ full time employee(s) to support the program, but Men of Westwood will always be supported by the contributions of numerous individuals who will continue to freely invest their time and effort. The mission of Men of Westwood is to deliver the maximum NIL value to UCLA student-athletes. This is NOT to make money for Men of Westwood.

No. The NIL program must be a separate legal entity from a university. NIL rules prohibit universities from being parties to NIL Agreements entered into with student-athletes. Men of Westwood is a part of Champion of Westwood, which the UCLA athletic department has endorsed as “The Official NIL Collective.”

No. Men of Westwood is not a 501(c)(3) entity to which non-advertising contributions are tax deductible. Early legal investigation by the founders of Men of Westwood indicated that the purpose for which the NIL law authorizes operation of Men of Westwood - to compensate student-athletes for their publicity rights - was not likely to qualify as a charitable purpose. Men of Westwood is aware of NIL programs that are operating under 501(c)(3) status and is monitoring those. Until Men of Westwood receives legal and accounting approval to protect all we will remain confident in our decision. Men of Westwood may have charitable events with 3rd parties that donations may qualify for tax deductions. In those cases please consult your tax advisor/professional. However, donations may be tax-deductible as business marketing expenses. Again, please consult your tax advisor/professional.

  • You can contribute monetarily to Men of Westwood on a one-time or recurring basis and help the marketing agency meet the contractual obligations it incurs in securing the NIL agreements with UCLA student-athletes.
  • Your business can hire/sponsor Men of Westwood for marketing usage of student athletes. This helps Men of Westwood meet its NIL-contractual obligation(s). To reiterate, Men of Westwood believes that your expense will be tax deductible as an advertising/marketing expense for your business but encourages you to consult your own tax advisor/professional.
  • You can contact Men of Westwood about utilizing a specific UCLA Bruin student-athlete for advertising, product development, marketing, or for any other legitimate business purpose. Men of Westwood is ready and willing to help.
  • You can purchase Men of Westwood merchandise (when available) and participate in fan-player events.

    • Anyone can give a one-time donation or set up a monthly recurring charge thru the website www.menofwestwood.com. Individuals and businesses interested in giving larger donations or thru other means (checks/wires/etc.) to Men of Westwood can contact us directly at bruins@menofwestwood.com. ALL contributions can be specified for which sport you wish to support.